In early June, NYU rising juniors Cade Hoppe and Riley Demps, both members of the Violets’ men’s basketball team, quickly put together a run-a-thon to raise money for an organization aiming to reduce police violence. Even they could not have imagined how successful it would be as they helped raise $65,000 that went directly to Campaign Zero.

A Quick Turnaround Garnering Immediate Support

“We came up with the idea on a Monday and the next day was blackout Tuesday (black boxes posted on Instagram to support the Black Lives Matter movement),” Hoppe explained. “We both posted on our regular (Instagram) feeds on Wednesday with a flyer on how to join. This was four days before the run.”

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